One of the best ways you can improve your social media performance is by making a habit of establishing new connections in your community to grow your audience. Following, liking, and making complimentary comments on non-financial services industry-related content is essential to growing a relevant audience, especially when you focus on engaging with your local community. Try to log onto social daily and challenge yourself; for instance, set a goal to add / follow 5-10 local pages weekly. From there, start to engage with them. Consistency is key. We wanted to remind you to build this habit, but also of some important things to keep in mind when you’re engaging with others—be sure to also review our social media field policy to brush-up on remaining compliant!