Welcome to At Your Service Your Place for NL Service Updates

June 29, 2022

Social Media Etiquette Explained

Learn the do’s and the don’ts when it comes to engaging on social media.


– Build your brand and find leads
– Interact with local businesses, government, and community organizations
– Share content from the NLG corporate pages to your social sites allowed for business use
– Control your privacy settings
– Share what you are proud of or passionate about
– Use the right content on the right network
– Different platforms have different audiences
– Think before you share, consider who your audience is on the platform
– Post regularly. At least once or twice a week to get your brand out there
– Be visual. Photos & videos typically get more engagement
– Have fun!

– Engage with complaints
– Interact or engage with competitors
– When you interact with competitors your followers can see this
– Avoid political topics, risky current topics, and conflicts
– Does this post or comment portray me in a negative or inflammatory way?
– Steer clear of making recommendations or discussing specific products
– Don’t spam your target audiences or over post
– Avoid poor grammar and spelling
– Don’t ignore questions, comments and messages from followers.
– Follow up on these with a phone call, email or direct message
– Don’t share the exact same message over and again
– Don’t share without researching first

Please view the social media policy

Visit the Social Media Playbook to review updated resources on social media best practices, content creation and engagement.