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May 5, 2021

What is a Social Media Campaign?

Social media tip: Use campaigns for a quick and easy way to post content to your social platforms.

We all know by now that people are using social media on a regular basis – in fact 90.4% of Millenials, 77.5% of Gen X and 48.2% of Baby Boomers check their social media feed daily.* And they’re not just using it to connect with friends and family – 54% of social browsers use social media to research products and brands.*

In order for your social media page to be effective, you need to be posting on a regular basis. Luckily, National Life has made this easy for you with our approved posts and it’s even more simple when you use our Campaigns.

So, what is a Campaign? A Campaign is a bucket of different posts on a specific topic – such as life insurance, saving for retirement or motivational messages. These posts will help you engage with your followers on that concept.

Campaigns are housed within Hearsay Social. You can find these by clicking on “Content” and scrolling down to “Campaigns.” Find the campaign you want, click “Subscribe to Campaign” and that’s it! Hearsay will automatically post these to whichever social media account you have connected to the platform.

Don’t worry, we have an option for Independent Agents too! To find these go to our Do Good. Be Good. Make Good. Facebook page. From here, click on “Photos” and you’ll see different photo albums. Browse these by topic to find what you’re looking for. You can’t automatically schedule from here, but you can find a post you like, share it, and then come back the next day or later in the week to share more.

New Album Available: 2021 LIMRA Life Insurance Barometer Study

We are constantly adding new content and campaigns to make it easier for you be a social media expert!

Keep in mind, the content provided by National Life Group in these campaigns is meant to supplement your OWN content strategy. Make sure to fill in the gaps with posts that showcase your personality, hobbies and/or community so that you build your own personal brand and tone. The campaigns are a wonderful way to add to your content strategy so you can focus on you!

For more information on how to get started with social media, content creation and sharing, Compliance info and more, visit our Affiliated version and Independent version of the Social Media Playbook.

Affiliated Agents: Please ensure NLG content is only shared through approved social media sites using Hearsay. See the Affiliated Social Media Playbook link above for how to do this.

Independent Agents: Don’t forget to follow the Do Good. Be Good. Make Good. accounts and share our posts! Facebook, Instagram, LinkedIn and Twitter

Please note that you cannot post NLG content or any of our logos, images, videos, advertising, etc. directly to your social media profiles and accounts. However we do allow you to share content from our corporate sites. See the Independent Social Media Playbook link above for how to do this.

*Source: Oberlo Blog: 10 Social Media Statistics You Need to Know

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National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

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