National Life and LifeChanger of the Year teamed up twice this week with NBC’s Today Show to surprise LifeChanger nominees. We identified the teachers for NBC from our roster of LifeChanger nominees and then organized one of the surprise events that the program does so well.
Tuesday’s pre-recorded segment honored two LifeChanger of the Year nominees.
LifeChanger participated in a surprise awards ceremony in San Diego that was featured on the “Kathie Lee and Hoda” hour of the Today show.
Dedra Patterson, a physical education teacher at green Elementary, and Lynn Barnes-Wallace, a physical education teacher and health resource teacher for San Diego Unified School District, were presented with $2,500 awards from LifeChanger and other prizes from NBC.
Both teachers were involved in expanding CPR education to elementary schools in San Diego. Earlier this year, a third-grade student of Patterson’s actually saved his mother’s life by performing CPR on her.
Wednesday’s surprise was LIVE at South Lyon High School outside Detroit.
The LifeChanger nominee was physics teacher and coach John Mackson, who was awarded $2,500.
As part of NBC’s segment on the “Kathie Lee and Hoda” hour of the Today show, Coach Mackson was challenged to make a half-court basket to win $7,500 from LifeChanger for his school. Yes, on live television.
Well, he didn’t make the basket, as you’ll see. But South Lyon will get the money anyway.
Mackson was recognized for mentoring two students whose mother moved out of state for work. They were on hand for the surprise, as were cheerleaders, college mascots and the entire student body.
The amazing exposure for National Life and LifeChanger has already had immediate benefits for our premier educator recognition program.
Within an hour of the segment airing on the East Coast, there were already about a half-dozen new nominations from people who saw the show.
We’ve also had tremendous shout-outs on social media. And the Today Show has provided a link from its site to the LifeChanger site.
There’s a wealth of marketing resources here for you!
Starting with tools to help secure a nomination all the way to support resources to celebrate the nominee and maximize relationship building with the school and community.
- Posters, brochures and table tents
- Talking points and step-by-step guides
- Promotional emails
- Social posts and web ads
Nominations close December 31 so there is still plenty of time to leverage LifeChanger of the Year.