Unlocking Growth with Small Businesses: A Market Hiding in Plain Sight

Small businesses are the backbone of the economy. They make up over 99% of all U.S. businesses (over 33 million)¹ and employ nearly half of the private workforce. But more importantly for you—they’re full of opportunity.

What is a small business?

Typically, a company with fewer than 500 employees. But many are much smaller—think local shops, service providers, and startups.

Why should you care?

Small businesses often need personalized support and flexible solutions. They value relationships and are more likely to work with partners who understand their unique needs.

One of the most overlooked areas for small businesses? Retirement planning.

Despite their importance, many small business owners and their employees don’t have a retirement plan in place. That’s where you come in.

Why this matters:

• Attracting talent: Offering a retirement plan helps small businesses compete for skilled workers.
• Owner peace of mind: Many owners are so focused on running their business, they forget to plan for their own future.
• Tax advantages: Retirement plans can offer significant tax benefits for both employers and employees.

Popular options we can help with:

What can you do?

Start the conversation. Ask about their goals, challenges, and how they manage growth. Every small business has a story—and a need you can help meet.

We’re Here to Help

Click here to contact your Retirement Services Relationship Manager.

¹How Many Small Businesses are in the US | Brimco June 2025