Welcome to NL Edge Your Competitive Advantage

May 6, 2020

New Material to Provide Guarantees in Troubled Times

Have the market movements startled your client base?

The market swings may be unsettling to many of your clients, even the ones who have been through this before.

This is the perfect time to remind them that our indexed annuity policyholders haven’t lost a penny of their policy value due to market conditions.* Take advantage of our top used marketing piece, Haven’t Lost A Penny that has just been updated and our new prospect email available on the Agent Portal, titled Guarantees in Troubled Times. In today’s volatile economy, it is important that employees have a safe and secure place to save for their retirement.

Guarantees in Troubled Times Prospect Email on the Agent Portal

From the Agent Portal, hover your mouse over the Marketing tile > find the Market Yourself section and click on Prospecting Emails. After thoroughly reading all instructions, click “I have read and agree to the instructions for HTML use. Take me to available emails.” You will then be directed to a landing page containing all of the email templates.

Follow these instructions to prepare your email:

  • Choose the Guarantees in Troubled Times template.
  • With your cursor on the email, select all (Ctrl +A) and copy (Ctrl + C).
  • Open a new email in your email system. With your cursor on the body section of the new email, paste (CTRL + V) the template into your email.
  • Personalize with your contact information where noted.
  • Add your subject line and send a test copy to yourself or a colleague.

Submit the final version of your email with the Advertising Submission Form to AdReview@NationalLife.com for review. Note: The email may not be used until you have received written approval.