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September 15, 2021

LIAM: Focus on Hispanic and Latino Americans

In honor of Hispanic Heritage Month, let's take a closer look at this burgeoning population.

The 2020 Census shows…

The Hispanic or Latino population, which includes people of any race, was 62.1 million in 2020. The Hispanic or Latino population grew 23%, while the population that was not of Hispanic or Latino origin grew 4.3% since 2010.

Slightly more than half (51.1%) of the total U.S. population growth between 2010 and 2020 came from growth in the Hispanic or Latino population.

2020 Census Illuminates Racial and Ethnic Composition of the Country, August 12, 2021*

Do you have to be a member of the Hispanic community in order to serve it?
The answer is two-part:

  1. Must you be of Hispanic or Latin American descent?  No.
  2. Must you be present and engaged in – a member of – their communities to be successful? Absolutely.

The Hispanic community believes it is very important to build a relationship with a financial professional. They prefer to work with someone who takes the time to get to know them, is visible in the community and who provides proper education (versus transactional experience) and great service. Although this process may take some time, this also helps increase your chance of being recommended to family and friends – the community’s preferred method of making contact.

Want to know more?

Watch this dynamic conversation about the nuances of and buying power within the Hispanic and Latin American communities, how their unique characteristics and culture shape your interactions, and the magnitude of the opportunity they present within the financial services landscape.

Breaking Barriers and Understanding Buying Power within the Hispanic and Latin American Market
Access Passcode: WV#*4J4f
Sponsored by the Women’s Inclusion Network
Click here to join WIN.

National Life offers a variety of in-language resources to support you, your recruits and your customers.

Consumer Marketing Material
From the Agent Portal homepage, navigate to Marketing > Tools & Literature > Multicultural Materials or Click Here.

Agent Training
From NL Edge homepage click on Events or Click Here to register.

Dedicated Spanish-speaking Representatives
on the Sales Desk
in the Contact Center