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December 8, 2021

Grandparents Can Give a Gift for Life this Holiday Season

Talk to your clients who want to give something truly meaningful to their grandchildren.

Do you have grandparent clients who:

  • Have savings in the bank, CDs or other accounts that are taxable?
  • Are nearing (or at) age 72 that need to take RMDs and have assets that aren’t needed for their own retirement?

Show them how gifting life insurance to their grandkids can help set up the future generation for financial stability and security. If sufficiently funded, their grandchild could access their policy values through loans and withdrawals1 to:


help pay education costs.


help pay for a wedding.



provide a down payment on a first home.


The policy death benefit can even be accelerated through optional riders to use in the event of a qualifying illness.2




This eKit provides material you can use to prospect and educate your clients on giving the “Gift for Life.”

Gift for Life eKit



1. The ability of a life insurance contract to accumulate sufficient cash value to help pay expenses or meet accumulation goals will be dependent upon the amount of extra premium paid into the policy, and the performance of the policy, and is not guaranteed. Policy loans and withdrawals reduce the policy’s cash value and death benefit and may result in a taxable event. Surrender charges may reduce the policy’s cash value in the early years.
2. Living Benefits are provided by no additional premium Accelerated Benefit Riders. Riders are supplemental benefits that can be added to a life insurance policy and are not suitable unless you also have a need for life insurance. Riders are optional and may not be available in all states or on all products. This is not a solicitation of any specific insurance policy.