Welcome to NL Edge Your Competitive Advantage

November 20, 2024

Charitable Giving and Life Insurance

Help clients leave a lasting, meaningful impact.

’Tis the season for giving!

Now is a great time to talk to you clients about what it means to leave a lasting legacy — and how to increase their impact using the Charitable Matching Gift Death Benefit Rider (CMG).

What is it?

  • You can list any charity as a beneficiary on your life insurance policy.
  • With the CMG rider, the death benefit received by the charity will be increased by a matching gift from National Life Group. This matching gift is unique in the industry!
  • The CMG rider is automatically included with FlexLife and BasicSecure life insurance policies, except in CT and NY where the rider is not available. Even if the matching gift is not available, clients can still designate a charity as a beneficiary.
  • There is no additional charge for this rider.

How does the Charitable Matching Gift Death Benefit Rider work?

Here’s what clients need to do:

  • Name a charity as a beneficiary.
  • Choose how much of the death benefit will go to the charity. For example, 2% of the death benefit.

When the insured dies, the charity will receive:

  • A percentage of the death benefit, as determined by the client.
  • This gift is increased with a matching donation from National Life Group up to 2% of the policy’s face amount, with a maximum of $30,000 per policy. Additional Protection Benefit amounts are not eligible for match.

 

Download this flyer and share the good news with clients:

Charitable Matching Gift Death Benefit Rider flyer
Cat No 104481
There is no additional charge for this rider.

Other Charitable Giving Options

The CMG Rider isn’t the only way your client can leave a legacy. Here are a few other options to consider:

  • Transferring an existing policy to a charity.
  • A charity may apply for a life insurance policy on your client’s life.

Learn More