March 10, 2022
Guess Who’s Number 1 in IUL Sales?
National Life Dethrones Pacific Life as Top Seller of Indexed Life
Exciting news! National Life Group dethroned Pacific Life as the top seller of Indexed Universal Life (IUL) in 2021 according to Wink’s Sales & Market Report. Pacific Life held the top spot for four straight years but, we blew the “whale” out of the water with 14.2% of the market last year, compared to their 10.4%.
Serving middle America continues to be a sweet spot for us. These rankings, which are based on annualized target premium, emphasize our commitment to the middle market and the sheer volume of people served with our IUL products!
We’re bringing peace of mind to clients and taking on the big guys with our industry leading IUL products.
- Permanent death benefit protection is sweetened with the upside potential, downside protection of multiple interest crediting choices,
- Comprehensive living benefits, and
- Potential for guaranteed income for life with LIBR.
It’s no wonder our industry can’t get enough!
LIMRA also released a report where National Life Group is #3 in IUL sales. LIMRA and Wink use different measures in their reporting of sales rankings. Wink’s report this week emphasizes our middle market sales, dominance in this space, and the value our IULs bring to so many clients.
Ready to start helping your clients benefit from our IUL lineup? Get started with our comprehensive eKit here.
