June 15, 2023
Care Coverage Can Be Complicated, but Preparing Doesn’t Have to Be
Our Life Insurance with Living Benefits Campaign has the perfect marketing materials that could help your clients prepare for the unknown in retirement.
Care coverage is determined by the level of care and how long it is provided. A licensed healthcare practitioner is providing the care, so does it qualify as skilled care? What is the expected duration of the care needed? What type of care is being provided? Is it custodial care that addresses basic activities of daily living, or is it cognitive? There are a number of questions that need to be addressed.
It can be unpleasant to discover health insurance coverage limitations, such as that personal assets must be used to pay for care. Potentially devastating a lifetime of savings and the financial legacy a family built. Layer in potential tax complications of using assets that might have substantial taxable gains, could add additional financial consequences and compound the problem.
For these reasons, permanent life insurance can also provide liquidity through policy loans and withdrawals and exercising living benefits² in the event of a terminal illness, chronic illness, critical illness, Alzheimer’s Disease or critical injury in conjunction with a coordinated care plan makes sense.
Find Campaign emails, social media posts, flyers, marketing materials, and a campaign timeline providing step-by-step instructions.
Learn More below!
Keep checking back as our campaign catalog continues to expand!
As a result of National Life’s quarterly campaigns, you can better market yourself, your business, and the services you provide. Our step-by-step process and materials will guide you through the process. Don’t miss our Peace of Mind with Annuities Campaign happening in conjunction with our Living Benefits Campaign.
CLICK HERE – Life Insurance with Living Benefits and Peace of Mind with Annuities.
- Policy loans and withdrawals reduce the policy’s cash value and death benefit and may result in a taxable event.
- Living benefits are provided by riders, which are supplemental benefits that can be added to a life insurance policy and are not suitable unless you also have a need for life insurance. Riders are optional, may require additional premium and may not be available in all states or on all products.
