May 11, 2023
In-Case You Missed It – Mastering LinkedIn Webinar
Discover how to enhance your LinkedIn experience with this webinar recap.
With over 930 million users worldwide, LinkedIn is a powerful tool for achieving everyday networking goals and cultivating meaningful relationships. However, it all starts with a well-crafted profile. An attractive profile is crucial in expanding visibility, developing new relationships, and creating business opportunities. Think of it as your virtual business card.
In our recent webinar – Mastering LinkedIn – we discussed the value of using LinkedIn with best practices on improving and optimizing your profile to grow your business.
Below are the key highlights and takeaways from the webinar:
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- Create a LinkedIn custom URL for your profile that is recognizable and easy to share. This generates more visibility outside LinkedIn.
- Ensure that your profile includes a professional profile and cover photo that reflects your brand and helps you show up well.
- Provide all pertinent and up to date contact information.
- Optimize your job title/headline to include keywords for which you want to be found.
- Share your profile URL across your website across your other marketing materials, such as your website, email signatures, postcards, etc.
- Take time to make connections by inviting existing customer, potential clients, and other business partners with you on LinkedIn.
- Utilize the “See who you already know” and “People You May Know” features to expand your network.
- Uncover information about people, companies and events using LinkedIn’s search functionality.
- Join and participate in LinkedIn groups to stay aware of new trends, discussions, and opportunities.
- Monitor influencers and competitors and keep a pulse on the what’s happening in the industry.
- Scan your newsfeed or “Notifications” tab for money-in-motion events (i.e., work anniversaries and job changes
- Invite your audience to share their insights and join the conversation through post comments and reactions.
- Use visuals in your posts such as bold images, videos, GIFs to increase engagement.
- Explore how you can educate and provide value to your audience by demonstrating thought leadership among other professionals and peers.
- Stay top of mind by forwarding interesting post and articles to your Centers of Influence
Need more social media resources?
For more information, visit our Affiliated version and Independent version of the Social Media Playbook.
Affiliated Agents: Please ensure NLG content is only shared through approved social media sites using Hearsay. See the Affiliated Social Media Playbook link above for how to do this.
Independent Agents: Don’t forget to follow the Do Good. Be Good. Make Good. accounts and share our posts! Facebook, Instagram, LinkedIn, and Twitter
- Independent Agents, please note that you cannot post NLG content or any of our logos, images, videos, advertising, etc., directly to your social media profiles and accounts. However, we do allow you to share content from our corporate sites. See the Independent Social Media Playbook link above for how to do this.
