July 20, 2023
The Ultimate Way to Market Yourself and Your Business Keeps Getting Better
We are pleased to present our newest additions to the growing campaign catalog!
Campaign #1
Annuity Retirement Income Gap
Use this campaign to raise awareness of our products, show the benefits of using our products, and how they could make life easier. This campaign will assist you by inspiring your prospects to take action and make a purchase.
When paychecks cease and retirement income commences, consumers are often unaware of the income gap they will experience. Furthermore, they could be unaware of the impact of market downturns prior to and following retirement. The majority of Americans rely on Social Security or pensions to provide for them during retirement¹. It is important to note that although these programs do provide a base income, the amount received may be significantly less than what the participant earned prior to retirement. Moreover, as retirement approaches, customers could unknowingly enter the retirement risk zone, where even the best-crafted plans can sometimes go awry. This creates an opportunity for you, and we want to make sure you’re equipped with the right marketing tools to generate prospects and convert them into customers.
Access these Campaigns anytime on the Agent Portal, Marketing, Sales Concepts.
Campaign #2
Permanent Life Insurance and the Retirement Income Gap
This campaign aims to highlight different ways in which life insurance can play a role in a retirement strategy. This campaign stands ready to assist you in marketing the feature-rich, benefit-rich life insurance that can be beneficial to anyone who is pre-retired or has already retired.
Life insurance should form an integral part of any retirement strategy to protect against the numerous risks involved during the accumulation phase, such as loss of income due to death or disability. Permanent life insurance with cash value can be used as an alternative income source during a market downturn, taking pressure off other assets and allowing them to rest. When thinking about life insurance, it goes way beyond death benefit, and can be repurposed over time depending on circumstances, creating versatility of options when helping your prospects decide their strategy.
Access these Campaigns anytime on the Agent Portal, Marketing, Sales Concepts.
Life Insurance - Income Gap Campaign
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- Social Security; “Social Security Basic facts Sheet”, 2023
