July 20, 2023
Protect and Reward!
How to leverage Key Person coverage as an asset for the business.
Key person life insurance may start as a means of protection for a business, but its impact does not have to end there. When funded with permanent life insurance, key person coverage becomes an asset on a businesses’ balance sheet and can be used in a variety of ways to benefit the business as well as the key employee.
Join our Advanced Markets Team as we discuss how businesses can use a key person policy for additional benefits beyond protection. Be sure to also check out the additional resources featured below.
For more on this topic –
Learn about how key person life insurance can be leveraged for planning opportunities beyond basic protection within a business. National Life’s Advanced Markets team will discuss the ways that this asset can provide additional benefits for the business and its key employees.
Key Person Life Insurance as a Business Asset
Presented by James Baumann
Wednesday, July 26
12:00 p.m. ET, 11:00 a.m. CT
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Browse these resources for additional information, marketing and sales tools on these topics.
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Guide to Non-Qualified Executive Benefit Plans![]()
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Guide to Accounting for Business Owned Life Insurance![]()
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Fact Finders –
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Business Fact Finder: Building the Relationship
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Business Fact Finder: Strengthening the Relationship

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You have direct access to the Advanced Markets Team for case consultation and point-of-sale support.
Learn more about the team on NationalLife.com
Need Help? Contact us at 1-800-906-3310, Option 1
or learn more on the Agent Portal,
look for this icon under Guides on the right side bar:
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