August 29, 2025
LIAM: Ensure Your Clients’ Peace of Mind with an Annual Life Insurance Checkup
September is Life Insurance Awareness Month and a great time for a life checkup.
An annual “Life Checkup” can uncover your clients’ ever-changing life insurance needs. Insufficient coverage has grave consequences for countless families. By conducting an annual “Life Checkup” with your clients, you can uncover their evolving life insurance needs and help them prepare for “Life Happens.” Consider this:
Many of your clients are familiar with the increased need for life insurance and are already aware of their deficiency.
Some statistics to consider:
- About 51% of adults in the U.S. have life insurance as of January 20241.
- 41% of adults report not having sufficient life insurance coverage2.
- 44% of American households would encounter significant financial difficulties within six months if they lost the primary wage earner, and 28% would reach this point in one month or less2.
- Over half (52%) of Americans said they don’t have life insurance because it’s too expensive2.
- 61% of those who don’t have life insurance say they need it. 3
- 82% of Americans overestimate the cost of a policy, with the largest majority incorrectly guessing the cost to be three times as high2.
- Adults (35 and under) who say they are healthy overestimate the cost of life insurance by 7-12 times.3
It’s up to you to take the initiative.
By staying proactive and conducting regular life checkups, you can help your clients ensure they have the coverage they need to help protect their families and achieve their financial goals. Conducting a life checkup may provide your clients the peace of mind of learning that their life insurance is sufficient for their goals.
Here are three essential pointers for a life checkup:
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Identify a gap in coverage: Find solutions to help ensure they meet their lifelong dreams.
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Customize the checkup: Customize each checkup to reflect the client’s particular needs.
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Make them aware of riders available: Riders provide protection for the client and their family if they should die too soon, become ill or injured, or are concerned they may outlive their retirement income.
Get started by asking your clients if they recently:
- Purchased a new home
- Had a baby or adopted a child
- Had a death in the immediate family
- Received an inheritance
- Started planning for college savings
- Married or divorced
- Purchased or sold a business
- Became an empty nester
- Received an increase in income
- Needed supplemental retirement funds
Use these tools and resources in preparation for your next life checkup.
Calculate How Much Life Insurance You Need
Share the basics with your clients
Dollars & $ense: Insurance Basics Video
Dollars & $ense– Life Insurance Basics Flyer
Take a look at what Life Insurance means to our customers.
For My Girls: Lita’s Living Benefits Story
- Life Insurance Statistics, Consumer Affairs, May 2024
- Life Insurance Statistics, Data And Industry Trends 2024, Forbes, Jan 2024
- They Don’t Understand Life Insurance and Overestimate Its Cost – Life Happens June 2025
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