Newly Added Multicultural Marketing Materials

Promoting a product to a new audience means considering that audience’s sensibilities. Your audience might require a different “marketing language” to achieve true cultural diversity in marketing, you must align your marketing materials with that new language!

The latest Census Bureau projections indicate that non-Hispanic whites will no longer account for the majority of the U.S. population by 2045.¹

For your convenience, we provide agents and consumers with marketing materials, forms, and applications on the Agent Portal by clicking the Forms and Materials link. We encourage you to check back regularly as new non-product marketing materials are continually added to the collection, including Spanish, Chinese, Korean, Vietnamese, and many more multicultural materials²! It is important to note that while availability varies by type of item, items may be downloaded (web link), emailed directly through the system, or printed and shipped.

1. Jonathan Vespa, David M. Armstrong, and Lauren Medina, Demographic Turning Points for the United States: Population Projections for 2020 to 2060 (Washington, DC: U.S. Census Bureau, 2020).
2. Policies and contracts are only available in English.