August 28, 2024
Life Insurance Awareness Month: Love Is Not Just a Word
Three ways to encourage clients and prospects to take action.
Life Insurance Awareness Month is the perfect opportunity to clients and prospects understand that life insurance is more than just a policy—it’s “Love Insurance.”
Love requires action and purchasing life insurance is a powerful way to show that love. It’s a commitment to the well-being and future of their loved ones. By securing life insurance, clients can ensure that their families are protected and cared for, no matter what the future holds.
Some statistics to consider:
- 52% of Americans believe life insurance is too expensive, often overestimating the cost by three times. More
- Nearly 90 million American families rely on life insurance for financial and retirement security. More
- 41% of adults report not having sufficient life insurance coverage. More
- 44% of American households would face significant financial difficulties within six months if they lost the primary wage earner, and 28% would reach this point in one month or less. More
- Americans with life insurance feel more financially secure than those without (68% compared to 47%). More
By sharing these insights, you can help clients understand the importance of life insurance and how it can provide peace of mind and financial stability for their loved ones.
What life insurance means to our customers
Three ways you can motivate action
1. Check NL Edge for weekly sales ideas. Each week, we’ll feature a new sales idea in NL Edge that gives a competitive advantage.
2. Get social. Connect with clients and future customers using the power of social media. You will find a wealth of life insurance themed content available.
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- Affiliated Agents: Please ensure NLG content is only shared through approved social media sites using Hearsay. See the Affiliated Social Media Playbook for how to do this.
- Independent Agents: Review the Social Media Playbook and don’t forget to follow the Do Good. Be Good. Make Good. accounts and share our posts! Facebook, Instagram, LinkedIn and Twitter
3. Use our abundance of tools and marketing resources. The Sales Toolkit is a great place to start. For a printable version, click the image below.
