June is Alzheimer’s Disease Awareness Month: A Time to Act and Educate

June marks Alzheimer’s & Brain Awareness Month — a time to shine a light on a disease that affects over 7 million Americans aged 65 and older.¹ With the number expected to nearly double by 2050,² the need for awareness, early intervention, and financial preparedness has never been more urgent

This month, we’re proud to spotlight our Living Benefits campaign and the Alzheimer’s Disease Rider — powerful tools that empower agents to offer clients more than just life insurance. These benefits provide access to funds in the event of a qualifying chronic illness, such as Alzheimer’s, helping families manage care costs and maintain dignity during difficult times.

Our turnkey Life Insurance with Living Benefits campaign helps you identify sales opportunities, engage and activate prospects, and enable sales growth with easy-to-use marketing tools and resources. Get everything you need launch the Life Insurance with Living Benefits campaign in your local market here.

Agents can use this opportunity to:

• Educate clients on the financial impact of cognitive decline.
• Offer peace of mind through Living Benefits and Alzheimer’s-specific coverage.
• Start meaningful conversations about planning for the future.

¹June is Alzheimer’s & Brain Awareness Month | alz.org June 2025

²June: Alzheimer’s & Brain Awareness Month | Pillar Health | KCHC June 2023