February 9, 2026

Insure Your Love Month: Life Insurance is More Than Just a Policy- It’s Love Insurance

Insure Your Love Month is the perfect opportunity to help clients and prospects understand that life insurance is more than just a policy—it’s “Love Insurance.”

Love requires action and purchasing life insurance is a powerful way to show that love. It’s a commitment to the well-being and future of their loved ones. By securing life insurance, clients can ensure that their families are protected and cared for, no matter what the future holds.

Some statistics to consider:

An estimated 102 million uninsured and underinsured adults in the U.S. who say they need life insurance or more of it.
59% of parents say they have life insurance.
Women are less likely to have life insurance compared to men (46% vs. 57%), according to the Barometer study.
66% Of Americans Are Concerned About Their Family’s Finances If They Were To Pass Away
22% of adults in the U.S said they have more important financial obligations, when asked the top reason why they don’t buy life insurance.

Forbes Life Insurance Statistics, Data And Industry Trends Feb 2026

By sharing these insights, you can help clients understand the importance of life insurance and how it can provide peace of mind and financial stability for their loved ones.