‘Insure Your Love’ Month: Life Insurance is More Than Just a Policy—It’s Love Insurance

Life Insurance Awareness Month is the perfect opportunity to help clients and prospects understand that life insurance is more than just a policy—it’s “Love Insurance.”

Love requires action and purchasing life insurance is a powerful way to show that love. It’s a commitment to the well-being and future of their loved ones. By securing life insurance, clients can ensure that their families are protected and cared for, no matter what the future holds.

Some statistics to consider:

• 52% of Americans believe life insurance is too expensive, often overestimating the cost by three times.
• Nearly 90 million American families rely on life insurance for financial and retirement security.
• 41% of adults report not having sufficient life insurance coverage.
• 44% of American households would face significant financial difficulties within six months if they lost the primary wage earner, and 28% would reach this point in one month or less.
• Americans with life insurance feel more financially secure than those without (68% compared to 47%).

Life Insurance Statistics, Data And Industry Trends 2025

By sharing these insights, you can help clients understand the importance of life insurance and how it can provide peace of mind and financial stability for their loved ones.

What life insurance means to our customers

Get Social

Connect with clients and future customers using the power of social media. You will find a wealth of life insurance-themed content available.

• Affiliated Agents: Please ensure NLG content is only shared through approved social media sites using Hearsay. See the Affiliated Social Media Playbook for how to do this.
• Independent Agents: Review the Independent Social Media Playbook and don’t forget to follow the Do Good. Be Good. Make Good. accounts and share our posts! Facebook, Instagram, LinkedIn and Twitter