January 6, 2025
How Multicultural Marketing Can Help You
With a population that is made up of different ethnicities and cultures, it makes sense to market to the multicultural.
Promoting a product to a new audience requires understanding and respecting their unique sensibilities. To achieve true cultural diversity in marketing, it’s essential to adapt your “marketing language” to resonate with that audience.
For your convenience, we offer a variety of marketing materials, forms, and applications on the Agent Portal. Simply click the Forms and Materials link to access them. We regularly update our collection with new materials, including those in Spanish, Chinese, Korean, Vietnamese, and many other languages. Availability varies by item type, but you can download, email, or print and ship these materials directly through the system.
INSIDER TIP: There are numerous campaigns you can create to target a diverse audience. One such tactic is to run ads targeting the Spanish-speaking audience during Hispanic Heritage month. As a result, you can market more effectively to diverse consumers, ultimately developing a deep connection that leads to long-term customer loyalty.