How Multicultural Marketing Can Help You

Promoting a product to a new audience means considering that audience’s sensibilities. Your audience might require a different “marketing language” to achieve true cultural diversity in marketing, you must align your marketing materials with that new language!

For your convenience, we provide agents and consumers with marketing materials, forms, and applications on the Agent Portal by clicking the Forms and Materials link. We encourage you to check back regularly as new materials are continually added to the collection, including Spanish, Chinese, Korean, Vietnamese, and many more multicultural materials! It is important to note that while availability varies by type of item, items may be downloaded (web link), emailed directly through the system, or printed and shipped.

INSIDER TIP: There are numerous campaigns you can create to target a diverse audience. One such tactic is to run ads targeting the Spanish-speaking audience during Hispanic Heritage month. As a result, you can market more effectively to diverse consumers, ultimately developing a deep connection that leads to long-term customer loyalty.