December 9, 2025

Doing Good This Holiday Season

Living our values this Thanksgiving.

For the fifth year in a row, National Life Group stepped up to fight hunger during the Thanksgiving season. Thanks to incredible partnerships and the generosity of our team, thousands of meals reached families in need.

  • Sugarbush Resort provided 1,600 individually packed meals.
  • Sodexo contributed 500 family-style meals.
  • Our Addison, Texas associates packed Thanksgiving bags for 60 seniors at Casa Feliz.

This effort reflects our core values: Do good. Be good. Make good. As Chairman and CEO Mehran Assadi reminds us,

“There’s no better time than Thanksgiving to help those at risk in our communities.”

We worked with local organizations like Meals on Wheels, Family Center of Washington County, and many others to ensure meals reached those who needed them most. Funding came from the National Life Group Foundation and Sugarbush Resort, with in-kind support from partners like Cabot Creamery and Cold Hollow Cider Mill.

These actions show the heart behind our brand. When you share our story, you’re not just talking about products—you’re showing clients that we live our values every day.

 

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National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

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