October 7, 2025

Enhance and Sharpen Your Skills for National Estate Planning Awareness Week 2025

National Estate Planning Awareness Week is October 20th-26th, 2025

As you prepare for National Estate Planning Awareness Week, explore the resources below to support your next client conversation.

 

Enhance and Sharpen Your Skills  (Agent Education) 

 

  • Refresh your recollection of the Basic Estate Planning consumer and agent resources available to you on the agent portal 
  • Access our Advanced Markets Resource Center –  AMO Salesmaker to renew your technical knowledge of topics such as: 

Avoiding Probate with a Revocable Trust

Marital Deduction and QTIP Trust 

Bypass (Credit Shelter) Trust 

Irrevocable Life Insurance Trust 

Spousal Limited Access Trust (SLAT) 

  • Brush up on the Legacy IRA to discuss this strategy with clients age 59½ and older  
  • Acquire more knowledge of Foreign Nationals and the opportunity to help support this market 
  • Share these resources with your clients:

Where There Is a Will…There is Your Way  

Why the One Big Beautiful Bill Matters to You 

 

Client Engagement (Consumer Resources) 

 Schedule a Consumer Education Event and present one of these topics: 

  • Putting Your Priorities in Order: Estate Planning Essentials 
  • Securing Your Legacy for the Future: Estate Planning with Trusts 
  • Life Insurance and Your Estate Plan: Protect, Preserve, and Pass on Your Legacy 

Use the Compliance approved HTML email templates to use as your invitations and event follow up communication. 

 

Identify specific clients/prospects to send information to: 

  • Everyone

Send Pillars of Estate Planning consumer flyer 

Send Where There Is a Will…There is Your Way consumer flyer 

Send Why Everyone Needs and Estate Plan HTML email that includes the following Lessons For Life consumer videos: Estate Planning 10;Wills; Revocable Trusts, Planning for Incapacity

 

  • Parents with Children with Special Needs/Disability

Send Letter of Intent – Guardianship Guide consumer guide  

Send Special Planning for Special Needs consumer flyer 

 

  • Grandparents

Send Gift for Life consumer flyer  

 

  • Clients who are foreign nationals

Send Planning for Foreign Nationals consumer flyer  

Send Benefits of Owning a US Life Insurance Policy – Chinese consumer flyer (if applicable) 

Send Benefits of Owning a US Life Insurance Policy – Spanish consumer flyer (if applicable) 

 

  • Clients who are interested in charitable giving 

Send Charitable Giving and Life Insurance consumer brochure  

 

  • Clients born in 1952 (turning 73 this year reaching Required Beginning Date for RMDs) 

Send Legislative Milestones consumer flyer 

Send Legacy IRA Strategy consumer flyer 

 

  • Clients who inherited an IRA in 2025 

Send Inherited Traditional IRA Distribution Options – For Individuals consumer flyer 

 

  • Next Step after Engagement with Existing Clients  

Give the Gift of an Annual Review and schedule a meeting to enhance the value you bring to your existing clients  

 

 

 

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