October 23, 2024
Make the Most of the Family Quarter
The Q4 Drive is when customers have family on the mind.
Halloween, Thanksgiving, Holiday Season . . . it is all about family, but is that family protected? 60% of these households celebrating are dual income¹ and 38% of those will face financial hardship within six months of a wage earner dying².
Now is a good time to contact prospects to talk about the protection of life insurance with living benefits and how it can protect the family this and all other holiday seasons.
Marketing Resources
Use these resources to help tell the story.
Questions? Contact the NLG Sales Desk at 800-906-3310.
- 2023 Life Insurance Fact Sheet, LIMRA, January 2024, https://www.limra.com/siteassets/newsroom/liam/2023/0859-2023-liam-fact-sheet-2023_final.pdf
- Inflation is Keeping Americans Sick and Adding to Their Medical Debt, August 2023, https://www.debt.com/research/medical-debt-survey