September 14, 2023
Strategic Customer Engagement: Pre-Built Marketing Campaign
Leverage this campaign to network your services.
44% of American households would encounter significant financial difficulties within half a year if they lost the primary wage earner in the family, and 28% would reach this point in only a month¹! Protection and retirement can go hand in hand.
In order to save enough and replace the level of inflation adjusted spending in retirement depends on a number of factors. Financial discipline and maximizing these financial strategies to their full extent over time, even if a prospect maximized their retirement, it may not be possible to truly save enough to provide sufficient income. While having life insurance is common, simply having a policy doesn’t necessarily equate to adequate coverage.
To put things in perspective:
- It’s estimated that more than 100 million Americans are either underinsured or completely uninsured¹.
- Among life insurance owners, 21 percent say they do not have enough coverage².
- The percentage of Americans with a life insurance need gap rose sharply in 2020 and has not ebbed since the generally accepted end of the COVID-19 pandemic in 2022².
- A quarter of the three younger generations cite a “lack of knowledge about life insurance products” as a reason not to own².
This campaign aims to highlight different ways in which life insurance can play a role in a retirement strategy. It is our pleasure to assist you in marketing the feature-rich, benefits-rich life insurance that can be beneficial to anyone who, in addition to the need for a death benefit, is contemplating retirement or has already retired.
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Click the link below or go to the Agent Portal, Marketing, Sales Concepts.
Life Insurance - Income Gap Campaign
- Forbes – Life Insurance Trends and Statistics, Jan 2, 2023.
- LIMRA – Insurance Barometer Study, 2023.
