2023 Annual Advertising Notification

If you decide to create your own content, prior approval from Life & Annuity Compliance is needed for the following:

1. Advertising mentioning an NLG company, product, or information specific to us (i.e. our critical injury ABR, ratings, features, history, images, logos, etc.).
2. Advertising used to sell retirement products in one of our K-12 403(b)/457(b) plans, even if NLG is not mentioned.
3. Advertising in which the intent is to specifically create interest in NLG products and features, even if NLG is not mentioned, such as a brochure on indexed universal life insurance that is not branded with NLG but you only intend to sell a NLG product.

Any financial services marketing, communication, training, or recruiting piece you create or personalize requires the AGT’s prior review and written approval, even if it does not mention NLG.

If you are registered with another broker/dealer, you will need to verify their requirements.  Follow the requirements for the non-securities registered agents provided above for your marketing and communications for NLG products and services.

1. Printed and published material, audiovisual material, descriptive literature of an insurer or insurance producer used in direct mail, newspapers, magazines, radio and television scripts, telemarketing scripts, billboards and similar displays, and the Internet or any other mass communication media such as Social Media sites.
2. Descriptive literature and sales aids of all kinds authored by the insurer, its insurance producers, or third parties, issued, distributed or used by the insurer or insurance producer; including but not limited to circulars, leaflets, booklets, web pages, depictions, illustrations and form letters.
3. Material used for the recruitment, training, and education of an insurer’s insurance producers which is designed to be used or is used to induce the public to purchase, increase, modify, reinstate, borrow on, surrender, replace, or retain a policy.
4. Prepared sales talks, presentations, and materials for use by insurance producers.

1. Prepared sales talks and presentations, including seminars and live webinars.
2. Videos and recorded webinars.
3. Social media, such as LinkedIn, Facebook, X (formerly known as Twitter), Instagram, YouTube, etc.:
   1. Static profiles/pages.
   2. Interactive content on those profiles/pages, such as likes, comments, posts, etc.
   3. Podcasts that will be posted on social media sites or websites.
4. Print Ads and other printed or published materials, including form letters and direct mail.
5. Business cards, email signatures, and letterhead.
6. Websites, website listings, or online presences of any type for an agency, individual, or Doing Business As (“DBA”) entity.
7. Newspaper, radio, television, computer, audio recordings, and billboard ads.
8. Descriptive literature, including brochures, circulars, and leaflets.
9. Agent training materials:
   1. Including training that will be used with agents to instruct them on the companies or products of NLG or on the sale of such products.
10. Telephone solicitations and sales scripts.
11. Fact finders, illustrations, and proposals.
12. Newsletters, press releases, articles, and reprints.
13. Emails:
    1. For unsolicited sales or recruiting – Additional guidance is located on the Agent Portal of the NLG website.
    2. Signatures – Additional guidance is located on the Agent Portal of the NLG website.

The following process applies if your social media site is subject to compliance review.

• For existing social media profiles, no form is needed; you may send the link for the page to AdReview@nationallife.com with a message asking us to review it.
• The only social media sites allowed for business purposes include LinkedIn (profile and company), Facebook Business Pages, Instagram Business, YouTube, and X.
• If you are planning to create a new page, please use our social media submission forms to submit the information you want to add to the profile for our review before publishing it.  These submission forms can be found on the Agent Portal on the NLG website on the NLG Life & Annuity/Advertising/Social Media tab.
• As required by securities regulations, after approval, you will be instructed to connect your social media site to Hearsay, the Company’s monitoring tool.

• As an agent who is not securities-registered, we do not need to approve your social media page or website if you do not post NLG-created content (in other words, download or copy our content, or create new content mentioning NLG, then post it. Only affiliated agents with an approved profile and Hearsay account are allowed to do this). If you are registered with another broker/dealer, you will need to verify their requirements.
• Sharing NLG-created content from our corporate social sites can be done without prior AGT review and approval of your social media page, as long as you have not posted any content discussing NLG, our companies, products, or unique features, or your intention is not to sell retirement products in one of our K-12 403(b)/457(b) plans, even if NLG is not mentioned, or the intent is not to specifically create interest in NLG products and features, even if NLG is not mentioned. You can find content on our corporate social accounts and then click “share” on specific posts.

• RRs/IARs of ESI desiring their own business-related website can choose between FMG and Broadridge as approved website providers.
• You can find information about both providers on the Agent Portal of the NLG website.
• Once you choose a provider and sign-up, new content and changes come directly to AGT for prior approval through the website provider’s compliance tool. You do not need to submit anything else.

• You may choose any website provider. If you are registered with another broker/dealer, you will need to verify their requirements.
• If there is no mention of NLG, its companies or products, or unique product features etc., then your website is not subject to the AGT’s review and prior approval.
• If you would like to add NLG content to your website, the content will need to be submitted to AGT for review and approval prior to use.
• If you need to submit your content, please complete both pages of the Compliance Review Request submission form, include the link to your site on the form, and send it to adreview@nationallife.com.  We may ask you to make changes before allowing our content to appear.
• Once your site is reviewed and approved by AGT, you will be required to submit any additional changes to the site for AGT review and written approval before the content can be published.

Looking for a quick way to get your name on professional-looking marketing?  Check out NLG’s CoBrand OnDemand marketing system located on the Agent Portal.  This allows you to easily personalize flyers, ads, postcards, business cards, etc. for delivery to you in either print or email.  The pieces go straight to the AGT for review and written approval – there is no need to create a separate submission.

For more information on the AGT’s review process, please refer to NLG’s Compliance Manual located on the Agent Portal of the NLG website.