UnsubCentral: To scrub or not to scrub is the question

Due to the fines associated with the CAN-SPAM act, you definitely want to scrub!

National Life Group has contracted UnsubCentral to help manage the task of scrubbing your email distribution list.  It is easy to use, all you need to do is upload your email list into an automated scrubbing tool and you will receive a clean list in return.  The process only takes a few minutes to scrub your list of email addresses against more than 10,000 unsubscribe requests.

 

Why is this important?

 

All emails sent for marketing or recruiting purposes must comply with CAN-SPAM laws.

 

The CAN-SPAM Act sets specific rules for sending commercial email; and provides for fines up to $16,000 per violation.  The seven main requirements of the CAN-SPAM Act are as follows:

  • Use truthful header information
  • Use honest subject lines
  • Identify the message is an advertisement
  • Include a physical postal address
  • Include a way to opt-out of receiving future emails
  • Quickly respond to opt-out requests
  • Monitor what others do on your behalf

 

The requirements under the CAN-SPAM Act don’t just apply to bulk email and there are no exemptions for business-to-business email.  Please note, it does not apply to emails you send to clients that are only transactional in nature with no marketing message.

 

CLICK HERE for the instructions on using UnsubCentral. If you need more information, please contact Deb LaRose at extension 1659.

 

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